We have been involved in selling products and services online since 2007. During this time we have developed countless websites dedicated to this online activity.
We quickly realized that any success we had related directly to the amount of traffic we received and the conversions that we got on this traffic. Conversely the failures we had were typically related to the lack of conversion that we got.
In short, a poor conversion rate, regardless of the amount of traffic is usually the beginning of the end for any online venture… So, improving your website’s conversion rate should be a major goal for any website owner or webmaster.
Knowing how your visitors are behaving when the visit your website is fundamental when developing strategies to improve conversions. Where they click, where their mouse tracks, how far down the page do they scroll, which pages they visit, what sequence of pages do they follow, where do they come from etc can provide incredibly important statistical information relating directing to the behavior of your website visitor.
The technology developed for use with the Stats Trax website, is precisely for this use. We use it to get a complete understanding of how our visitors are interacting with our network of websites, and we structure our split testing and other website refinements based on the fantastic stats we are given.
We offer you the use of this technology to track the behavior of your own website visitors, so that you can be more strategic, knowledgeable, and effective when improving your webpage(s) with the aim of increasing your conversion rate.